The Business Card – How Powerful Are They?
This is great information and advice I wanted to share with you. Those of you, who are in some sort of direct sales, should gain some insight, if you haven’t already about the power of marketing with your business cards. My examples and advice are coming from a real estate broker’s perspective with over 20 years of experience. These examples however, can be used by any sales people throughout all types of sales industries. This is especially true for the people that are in commission sales.
If you are in regional sales you might find what I am about to say a little more challenging and creativity will have to play a part. It is still very realistic to make a ton of money with the marketing of your business cards. If you are not given leads by your company or you are an independent contractor, this is the cheapest and most productive way to market yourself.
So the question is, how does one generate sales or recognition especially when you are brand new in a sale position? I could not afford to advertise or market my services through publications, magazines, newspaper ads, etc. At the time the only item I was able to comfortably handle financially was the price of business cards.
I stood outside a football stadium prior to a Super Bowl game and handed out 1000 business cards. It took me approximately 3 hours. I generated 15 sales from this venture. You can also purchase plastic business card holders for around $.75 each. When you are out at some of you most visited establishments such as restaurants, dry cleaners, shoe repair shop, ask management if you can place your business cards on a table or desktop.
I grabbed my 1000 box of business cards and sent my wife home to watch the game and asked her to pick me up when the game was over. I walked around and passed out 1000 business cards in approximately 3 hours.
That 3 hour excursion increased my sales over 6 figures in the next year. It then dawned on me, that this was the way I was going to generate business in the future. By doing this I was able to considerably keep my overhead costs to a minimum.
Let’s look at this example I experienced in more detail. I sold 15 homes from these 1000 business cards I handed out. Although the conversion ratio was small my net return was huge. If I could pass out 1000 business cards in 3 hours, I could easily distribute 1000 cards per quarter. 4000 business cards per year at a total cost of $400 would generate at least 60 home sales per year. Not too shabby considering the average agent only sells 8 homes on average per year.
Remember to hand out business cards to everyone you meet. In the grocery store line at the dry cleaners, the dog groomers, etc. The worst thing that could happen is they throw your card away. That is about 10 cents a card. Not a great loss considering what the return can be.
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